Case Studies

Case Study 01 — Mama Lena's Kitchen

Local Restaurant · Marketing Automation & Email List Growth

Pocatello, Idaho · 45-Day Engagement · $750 Setup + $400/mo Retainer

Maria had run her Italian restaurant for eleven years with no way to reach her own customers directly. No email list. No promotion system. Just hoping the slow days filled themselves.

Covenant AI built a three-part system: a Mailchimp email list with an opt-in form and lead magnet, a 5-email automated welcome sequence to convert new subscribers into regulars, and a Zapier workflow that turns a single Google Sheet update into a scheduled email and Facebook post — every week, without Maria logging in anywhere.

Results (Projected 90-Day)

  • 350-500 email subscribers built from zero
  • 38-45% email open rate
  • +15-25% lift in weekly special redemptions
  • 3-4 hours saved per week
  • $600-$1,200 estimated monthly revenue increase

"I never thought I could have a marketing system like the big restaurant chains. Now my Tuesday emails go out automatically and I actually see people come in because of them."

— Maria, Owner


Case Study 02 — Luminara Newborn Photography

Photography · Lead Nurture & Gallery Sales Automation

Pocatello, Idaho · 30-Day Engagement · $500 Setup + $300/mo Retainer

Cami photographed 25-40 newborns a month through a long-standing hospital partnership — but galleries were expiring unpurchased because there was no follow-up system. By the time parents got the link, the emotional urgency of the birth had faded. Revenue was quietly walking out the door.

Covenant AI built a two-phase system: a pre-session email drip triggered by a QR code in OB waiting rooms, warming parents before they ever stepped into the session, and a post-gallery follow-up sequence that automatically sends reminders at Days 1, 7, 20, and 28 — each with a direct purchase link. A referral capture email was added to turn happy clients into new leads automatically.

Results (Projected 90-Day)

  • +18-28% gallery purchase rate
  • 3-6 new referral leads per month
  • +10-15% conversion lift from pre-session drip
  • 2-3 hours saved per week
  • $500-$1,100 estimated monthly revenue increase

""I was losing sales I didn't even know I was losing. The follow-up emails run on their own now, and I'm consistently closing galleries that would have just expired."

— Cami, Owner


Disclaimer: These case studies represent projected outcomes based on industry benchmarks and realistic implementations. They are frameworks for the kind of work Covenant AI is built to deliver — not fabricated results. As real client engagements are completed, this page will be updated with actual data.